Top 5 Nigerian Brands leveraging on the power of the internet for growth

The internet age is here and everyone seems to be cashing in on the numerous advantages it presents. Small, medium and large enterprises are aware of the huge potential of the internet in reaching targeted audiences. Let’s look at the top 5 Brands who rocked our cyberspace with their strong presence, persona, creativity, uniqueness and reliability. I present to you my list of brands that stood shoulder high within the past few months making adequate use of the internet. If you however think there are notable brands I left out, please feel free to leave a comment.

5. iROKO Tv

iROKOtv is a web platform that provides free and paid-for Nigerian films on demand. It is one of Africa’s first mainstream online movie steaming websites, giving free and instant access to over 5,000 Nollywood film titles. Since its launch in 2011, iROKOtv has grown from strength to strength and has been dubbed the ‘Netflix’ of Africa. Currently it is the world’s largest legal digital distributor of African movies.

 4. Etisalat Nigeria  

 The communications giant have over the years combined a mixture of creativity, aesthetics and functionality in their campaigns.  You can’t help noticing them on youtube, facebook and a host of other content networks where they inform us about their numerous giveaways and reduced tariffs, and they do have a lot to give.

3. GTBank 

They have been the darlings of Nigerians for a long time now. At first glance you fall in love with their colour, simplicity and insight. They've brought all these to the fore in their numerous online campaigns. GTBank is so obsessed with innovation therefore setting the pace for others to follow. Variety they say is the spice of life and these guys portray this with their rich creative displays, campaigns, career tips and very recently social banking leaving many other financial institutions scrambling to emulate their steps. Plus they also find time to hangout with their fans on Google+ at scheduled times (what more do you want as a customer).

2. Jumia.com

Formerly Kasuwa.com, this online retail store is everywhere. They interfere with our online activities so often with their mouth watering products and offers that you cannot help but notice them. At a point I felt the only thing they probably don’t sell are humans. Online presence is not just about having a beautiful website or buying ad space on popular websites, its more about how the public and prospective customers or clients relate, interact and adequately engage your brand (this they have going for them). Jumia.com has been around for a while and also true to their word of being one Nigeria’s most trusted brands. Jumia.com takes my No.2 spot.

1.   Konga.com 

Konga has redefined the e-commerce sphere in Nigeria today and brought consumers a click away to products. Amidst a tough battle for top spot with other online retail stores, Konga.com came out shoulder high. The reason is not far fetched; they have shown quite a deep understanding of the Naija consumer mindset, they are innovative and creative on all online platforms and guess what, they have a winning tagline “Konga for life”. Keep it up guys, you've earned my top spot.